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Population Media Center (PMC) creates serialized dramas, also called soap operas, on radio and television in which characters evolve into role models for the audience for positive behavior change. PMC is a nonprofit, international nongovernmental organization, which strives to improve the health and well-being of people around the world addressing a variety of issues. Founded in 1998, PMC has over 15 years of field experience in behavior change communications with projects around the world.
Addressing population through health and human rights enhancing methods improves the health and prosperity of families, while simultaneously lessening the harmful impact of humanity on the earth’s environment.
An estimated 50 percent of births worldwide are unplanned and 25 percent are unwanted. PMC believes every child should be a wanted child and that women and men should be able to choose when and if to have children. Exercising this choice would impact the disastrous effects rapid population growth is having on worldwide issues like soil erosion, depletion of forests, food insecurity, increased flooding, overgrazing of grasslands, and species extinction. The rate of destruction is staggering and also preventable. Population growth of 83 million per year threatens the sustainability of the planet. Sustainability is the ultimate health issue and the ultimate human rights issue.
There is no more cost-effective use of charitable dollars than in preventing unplanned and unwanted births and reducing birth rates worldwide through information and empowerment.
Our programs make dramatic differences in the health and welfare of millions of individuals, as well as contributing to economic improvement in some of the world’s poorest countries and protecting the planet. PMC is helping people understand the importance of responsible parenthood, rights of women, education of girls, and communication between husbands and wives about the future of their families. A third to over half of new reproductive health clients coming into clinics in locations where PMC dramas are on the air say they are there because one of PMC’s serial dramas. If you would like to be part of this work, please donate now.
The work of PMC is helping prevent the needless suffering of millions around the world. Population Media Center is proud to be acting for change.
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